Website Redesign- Planning

In the past, businesses and other entities are busy mounting their own
website but now, the hype is all about redesigning them. This change has shifted
the interface of web design services to a different level and the focus is now
on redesigns.

Design should posses Progressive Redesign

Website redesigning is involves a slight distinction and considerations
between mounting and developing new sites. Say for instance, those that have
existing sites have more or less enough knowledge on what sites and site
formulas work. They have already a grasp about what they consider as assets in
their site’s form and function. Recognizing these assets can pretty well
contribute to a more prosperous redesigned site.

Other businesses may take a few months to decide in favor of a redesign but
mind you, planning a redesign can be as easy as 123! It’s unbelievable but it’s
true. Here are the three basic redesign planning tips:

1. Problem Identification. As i have stated a while ago, more or less you
have already formed an idea why your site is not doing that good in the World
Wide Web. This is because of certain factors. These factors must be avoided in
coming up with a redesign. Remember the maxim – learn form your mistakes. Well,
this is basically the main idea behind problem identification. This is done to
preclude similar mistakes that have transpired in the past. In recognizing these
mistakes, the site will intentionally be improved. Aside from mistakes, we
should also consider the good points of your existing web design. They can be
re-applied or made stronger and better.

Thus, before you plan the details of a re-design, analyze first. Identify the
problem areas as well as the good areas. You may ask some of these questions in
order to get the desired web site:

a. Is your site functional? If it gives the needed information of the viewers
or the target market and they get it quickly and clearly then, the site is said
to be functional. It pays to have organization, this is because it will refrain
the viewers from transferring from one site to another.

b. Does your site clearly point the ‘call for action’. If you are into
selling products, your site must have triggered the viewer’s decision to buy the
product. At a glance, they must be convinced and the cobwebs at the back of
their heads must be rebutted or deleted.

c. Is your site an epitome of a professionally-made site? Are the appearance,
layout, images and content appealing? If not, better have it redesigned in a way
to make it catchy, informative and serviceable.

2. Layout the redesign plan. The next thing to do is to establish a workable
layout for the redesign. Establish plans how to solve the mistakes in web
design. Each issue must be identified to serve as guidelines. Also, problems and
mistakes must be given due solutions.

Use effective methods to Redesign

3. Define your Goals. Aside from giving solutions to the mistakes and
problems you have encountered in your existing web site, be sure to establish
and define your goals to guide you with what to do in the redesign.

The aim or the overall purpose must be made clear and flagrant otherwise your
redesign will just turn out to be a waste of time and money. Good luck!

A General Overview of Email Marketing and Its Benefits

Email marketing is it. These days, just about every profession and industry has an email marketing campaign. What is the thing with email marketing? Why is everyoneRecent estimates have shown that email marketing is one of the cheapest forms of advertising that has ever existed. Next to “word of mouth” which has an intensely exponential viral effect, email marketing take sits in its rightful place.

Almost everyone has an email these days. What is the cost of the email? Sometimes, nothing. Currently, over 186 million people have email addresses in the United States and an estimated 1.2 billion worldwide. This means that approximately one in every six people on earth has an email.

The potentials of email marketing are staggering. Never in the history of mankind has such an avenue to sell and market one’s products to a huge audience presented itself as it has this time. As a result, people are harnessing the potentials of email marketing which is still growing. The benefits of email marketing are astounding.

1. With email marketing, the whole world is in a matter of speaking available with just a touch of the button. You can sell your products services, consultancy to so many people across the globe.

2. Clients and customers are no longer restricted to a specific geographic location as the market now exceeds all boundaries. You can be in one corner of your room in Fiji Island and send an offer to someone in faraway Iceland. People outside a geographical territory can benefit from the goodies previously restricted to that territory. For instance, it was hard to get someone in the Bahamas to see your adverts. Now, all you have to do is send them an email.

3. The cost of email marketing is far below any current advertising cost. You get feedback as quickly as two days after your first message is sent out. Unlike the snail mail that takes about six weeks to process, your feedback and orders can start pouring in almost immediately after the mail is sent out. In direct mail marketing, it costs between $6 and $8 -depending on the destination- to get your adverts across to your clients and prospective customers. But with email marketing, it costs less than $1.2 to get it across.

4. It is easier to meet and exceed sales targets in less than half the period it used to take. For instance, Robert Allen who is the major “proponent” of the Nothing Down method used these days in Real estate and Co-author of the One Minute Millionaire Bestseller, stunned the world when he said he was going to gross $24000 in just 24 hrs. The Press obviously thought it was a big joke when he set out with nothing more than $100 in his pocket on that Fortune-filled day. To cut the long story short, he not only exceeded that target, he made almost four times the stipulated target -grossing in total over $90000 in 24 hrs! The secret? He sent an email to his subscribers some of whom were not residents of the United States- with an irresistible offer who bought the products from him in 24 short hours. The potential of email marketing is still being exploited. As time passes by, there will be more innovations in this aspect of advertising campaigns.
exploiting the seemingly cheap opportunity of advertising?